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Flavor Group built a national contest and events strategy for the explosive industry drink of choice Fernet-Branca. Knowing this industry is over saturated with event concepts we built an Olympic style challenge to celebrate the unsung heroes of the bar industry; the barbacks. Top bar establishments put forth their best talent in regional events in New York City,Boston, San Diego, and San Francisco. The national finals was held in San Francisco and featured the winners from each regional event. Barback Gladiators competed for prizes through a series of rigorous bar related activities while running through an obstacle course thrilling crowds of cheering fans and industry enthusiasts..
Role: Graphic / environment / web Designer, Art Director, Digital Producer, Social Media Manager.