National Cooperative Bank: Defining a New Category in Socially Conscious Banking

When National Cooperative Bank launched consumer checking and savings products for the first time, they needed to balance modern convenience with four decades of community-driven impact. I led the development of a national campaign grounded in research and audience insights, introducing the platform “You Are What You Bank.” The idea connected everyday financial decisions to tangible social impact, from supporting small businesses to advancing renewable energy. I oversaw campaign identity, photography, video, digital strategy, and collateral, delivering a cohesive, mission-forward system that positioned NCB as a compelling alternative to traditional banks and a leader in socially conscious finance.