Rooms: Building a Purpose-Driven Brand From the Ground Up

Rooms is a queer-led functional mushroom brand based in Oakland and Portland, focused on expanding access to holistic health within historically underserved communities. As Creative Director, I partnered with the founder from inception to build the brand from the ground up – leading naming, identity design, and the development of a flexible visual system. I oversaw packaging, product design, photography, video, social storytelling, and print collateral to create a clear, community-centered aesthetic. Anticipating psychedelic legalization, I also directed future-forward packaging and educational tools, positioning Rooms as a trusted, culturally grounded leader in an evolving wellness landscape.